The EMEA Apple Online Store continues to grow quickly and the measurement and management of its performance is vital to its on-going success.
This role is responsible for implementing, analyzing, interpreting and communicating usage and user data and behaviour to support business goals and drive effective decision-making. Through data intelligence, you will be accountable for delivering web analytic reports to a variety of business owners to enable quick and effective optimizations with the objective of improving key metrics.
This is a European role that works closely with many other European and World Wide groups and reports to the Senior Manager, Planning and Programs.
Specific responsibilities include:
• Interpretation of data and the creation of weekly dashboard reports and slides to show performance of key web metrics and trends such as visits, orders, conversion, revenue, referring domains etc
• Presentation of summarized data and recommendations at weekly meetings and calls
• Regular analysis of store assets and site content plus recommendations to maximize traffic and sales from same
• Preparation and presentation of quarterly business reviews based on full data analysis and interpretation along with recommendations and proposed actions
• Measurement and reporting of promotions, campaigns and gift guide performances from forecasting to back-end results analysis using financial and web traffic tools
• Identification of analytic opportunities that will share the future of business, explaining the methodology to business users, implementing analysis and interpreting results
• Lead the development of models and tools to allow for insightful program analysis, customer analysis and business forecasting
• Working with the business owners to define specific requirements for analysis
• Coding, analysis and interpretation of customer satisfaction metrics
• Provide behavioural analysis and customer segmentation information to drive changes to the site and improve customer satisfaction
• Working with Web Marketing and Apple.com teams to track and measure programmes and assets
• Ad hoc visual asset analysis
• Answering business queries and distribution of ad-hoc reports and analysis to stakeholders and assist with the interpretation of the data
An inquisitive self-starter, you should have proven experience in a web analytics role, having used tools such as Web Trends and Omniture or similar. Clear and proven experience of analysis, data interpretation, reporting, dashboarding and presenting succinct and actionable insights from web data is critical as well as a passion for exploring new opportunities, solving problems. The individual will have the ability to communicate clearly any findings, contributing to valuable business insights and influencing decision making.
Excellent overall knowledge and experience of the internet and web site architecture are essential, ideally from a transactional e-commerce store environment. You should be experienced in website design user flow and information architecture and its impact on customer experience.
Specific experience, skills and attributes include:
- Knowledge of how to extract key business insights from data
- Experience in translating data analysis to business shaping actions that are clear to understand
- Understanding of the purpose of web and customer behaviour analysis for business use
- Have an enquiring mind and aptitude for workings with numerical consumer data
- Strong level of competence and experience in web analysis tools
- Highly organized, efficient and posses attention to detail
- Great communicator and passion for delivering high quality work
- Highly numerate with outstanding written, verbal and presentation skills
- Thorough, inquisitive and excellent problem solving skills
- Ability to multi-task and meet simultaneous tight deadlines
- Self motivated with a high level of initiative, used to working in a dynamic environment
- Highly responsive and adaptive, strong interpersonal skills with a collaborative approach
- Consumer electronics retailing and online commerce experience is preferred
- French and German language skills are an advantage.
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